Athalia’s values-driven approach and passion for social justice is what drew her to Today. Recognising that ultimately its people at the centre of design, she combines her experience in digital marketing strategy with content strategy to frame business and user needs to deliver innovative, user-led outcomes.
In the past Athalia has defined brand communications for clients like Holden, Guide Dogs Victoria and Lyons architecture. Since joining Today she’s helped to redevelop user-journeys and information architecture with Creative Victoria, the Centre for Social Impact and University of Melbourne; pushed for content leadership with the Digital Transformation Agency and led co-design and rapid ideation for the Alannah and Madeline Foundation.
No matter the task, Athalia always brings her empathy, curiosity and enthusiasm along with her. A tenacious and self-motivated individual, she’s guided by the desire to make interactions more accessible and representative for people of all backgrounds.