Research and insights
Make sense of complexity and find bold ways forward.
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Insights
Uncover the unexpected. Build your understanding of the human experience of services, products, places and policy. We capture what matters and call out interesting opportunities for impact.
- Discovery
- Customer experience studies
- Usability testing
- Landscape and trends studies
- Current state analysis
- Opportunity mapping
- Data analysis
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Journeys
Show your organisation what’s happening now, and what better looks like. We work with customers to understand what matters as they experience products, services, and policy; then define what’s required to make them better.
- Journey mapping
- Experience mapping
- Ecosystem mapping
- Service blueprinting
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Futures
Paint a picture of the possible. We bring collaborative, creative processes to help you and your customers imagine new possibilities and plan to move towards them.
- Value proposition design
- Scenario design
- Speculative design
- Vision and mission design
- ‘North star’ exploration and definition