Research and insights

Make sense of complexity and find bold ways forward.


Uncover the unexpected. Build your understanding of the human experience of services, products, places and policy. We capture what matters and call out interesting opportunities for impact.

  • Discovery
  • Customer experience studies
  • Usability testing
  • Landscape and trends studies
  • Current state analysis
  • Opportunity mapping
  • Data analysis


Show your organisation what’s happening now, and what better looks like. We work with customers to understand what matters as they experience products, services, and policy; then define what’s required to make them better.

  • Journey mapping
  • Experience mapping
  • Ecosystem mapping
  • Service blueprinting


Paint a picture of the possible. We bring collaborative, creative processes to help you and your customers imagine new possibilities and plan to move towards them.

  • Value proposition design
  • Scenario design
  • Speculative design
  • Vision and mission design
  • ‘North star’ exploration and definition

Site footer