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A unique digital experience to bring a community to life with Gippslandia

2020

Gippslandia is a community, non-profit, print publication promoting the Gippsland region in eastern Victoria, Australia. They highlight local makers and creatives, curating an ever-optimistic take on regional, national and global issues, in a local context.

This website re-development project aimed to engage its current audience, while also fostering a more vibrant, inclusive, and active Gippsland community.

The challenge

Gippslandia is a community, non-profit, print publication promoting the Gippsland region in eastern Victoria, Australia. They highlight local makers and creatives, curating an ever-optimistic take on regional, national and global issues, in a local context.

This website re-development project aimed to engage its current audience, while also fostering a more vibrant, inclusive, and active Gippsland community.

Gippslandia aims to grow a community geared towards positive change.

To support the future of the publication, the team were looking for a technical solution that included an online store, providing a place for local makers to share their creations with the world.

Impact opportunity

Gippslandia aims to grow a community geared towards positive change.

To support the future of the publication, the team were looking for a technical solution that included an online store, providing a place for local makers to share their creations with the world.

Process

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Discovery

Our approach was to work collaboratively with the Gippslandia editorial team—who were well-versed in print publishing, content development, and design—to define a vision for the new website.

Online shopfront

We set up a Shopify website, which features custom styling and the implementation of a multi-vendor marketplace.

Alongside the technical requirements and a new look and feel, the team also wanted flexibility in site components and efficient web management processes.

We set about creating a platform that highlights the change-makers and local makers in the region.

Gippslandia.com was awarded Gold in the Digital—News & information category at the 2021 Melbourne Design Awards, Winner in Web Design and Development at the 2021 Good Design Awards, and Merit in Digital at the 2021 AGDA Design Awards.

With a digital-first design, discovery-based information architecture, and a new technical stack—Gippslandia have an elevated digital presence that does justice to their beautiful curated content.

The refresh has brought forward greater membership functionality as a way to give back to the generous contributors of the paper.

Outcome

With a digital-first design, discovery-based information architecture, and a new technical stack—Gippslandia have an elevated digital presence that does justice to their beautiful curated content.

The refresh has brought forward greater membership functionality as a way to give back to the generous contributors of the paper.

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