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A unique digital experience to bring a community to life with Gippslandia


The challenge

Gippslandia is a community, non-profit, print publication promoting the Gippsland region in eastern Victoria, Australia. They highlight local makers and creatives, curating an ever-optimistic take on regional, national and global issues, in a local context.

This website re-development project aimed to engage its current audience, while also fostering a more vibrant, inclusive, and active Gippsland community.

Impact opportunity

Gippslandia aims to grow a community geared towards positive change.

To support the future of the publication, the team were looking for a technical solution that included an online store, providing a place for local makers to share their creations with the world.


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Our approach was to work collaboratively with the Gippslandia editorial team—who were well-versed in print publishing, content development, and design—to define a vision for the new website.

Online shopfront

We set up a Shopify website, which features custom styling and the implementation of a multi-vendor marketplace.

Alongside the technical requirements and a new look and feel, the team also wanted flexibility in site components and efficient web management processes.

We set about creating a platform that highlights the change-makers and local makers in the region. was awarded Gold in the Digital—News & information category at the 2021 Melbourne Design Awards and Winner in Web Design and Development at the 2021 Good Design Awards.


With a digital-first design, discovery-based information architecture, and a new technical stack—Gippslandia have an elevated digital presence that does justice to their beautiful curated content.

The refresh has brought forward greater membership functionality as a way to give back to the generous contributors of the paper.


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