Sustainable economy

Our greatest challenge is creating sustainable economic growth that benefits all Australians, not just the wealthiest.

We’ve failed to create an inclusive economy in Australia.

Our top 20% receive more income than the bottom 60%, and we have the 16th highest poverty rate amongst the 34 wealthiest OECD countries. It’s a context where not all Australians are equally able to succeed. As Stan Grant said, Indigenous Australians succeed “in spite of the Australian dream, not because of it”.

Impact each day

Every product and service is an opportunity for a more inclusive economy, and within a thriving planet. We need to create equity in participation and a fairer distribution of wealth in our business design.

Equity by design

Design research can help us to better understand what it’s like to walk in someone else’s shoes. We are lucky to have a wonderfully diverse community. We need to make sure our products and services are set to help everybody get ahead.

Think big

Brands, business, and government all have a role to play. Brands and platforms have a global reach. Businesses must harness that potential by defining sharp, aligned impact strategies. Government plays a critical role in facilitating and supporting ecosystems of change.