Respect Victoria
A violence-free Victoria starts with respect.
In partnership with Respect Victoria
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Yesterday
Respect Victoria are the dedicated organisation for the prevention of family violence and violence against women in Victoria. Their vision is a Victoria where everyone is safe, equal and respected.
We worked with Respect Victoria to refresh and evolve their brand to be more distinctive and hopeful, helping establish a clear and optimistic role in helping create a violence-free Victoria.
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Today
After an audit of the current brand, we ran workshops with communications experts at Respect Victoria where concepts were developed and iterated, with feedback used to refine a new visual identity.
Their new brand is supported everything they need to make impactful change: brand guidelines, key audience positioning, photography art direction, and a framework that captures key measures for ongoing evaluation of brand strength and digital presence.
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Tomorrow
Respect Victoria’s new brand positions them as a bold, independent, inclusive and transformative leader in the prevention of family violence and the violence against women movement.
“Our work with Today helped shift our visual identity to align with a clearer organisational voice—one that is approachable, truthful, empowering and inclusive. We’ve since seen increased traffic on our social media channels and website, and feel like the organisation finally has a ‘face’ that matches all the work we do.”
—LAUREN COUTTS, SENIOR COMMUNICATIONS ADVISOR, RESPECT VICTORIA
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Get in touch
Want to learn about a brand transformation for your organisation? Chat to Mary today.
Mary Nguyen
Business Director
Next Case Study
CARE Australia:
Supporting women to defeat poverty
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