A violence-free Victoria starts with respect.
In partnership with Respect Victoria
Respect Victoria are the dedicated organisation for the prevention of family violence and violence against women in Victoria. Their vision is a Victoria where everyone is safe, equal and respected.
We worked with Respect Victoria to refresh and evolve their brand to be more distinctive and hopeful, helping establish a clear and optimistic role in helping create a violence-free Victoria.
After an audit of the current brand, we ran workshops with communications experts at Respect Victoria where concepts were developed and iterated, with feedback used to refine a new visual identity.
Their new brand is supported everything they need to make impactful change: brand guidelines, key audience positioning, photography art direction, and a framework that captures key measures for ongoing evaluation of brand strength and digital presence.
Respect Victoria’s new brand positions them as a bold, independent, inclusive and transformative leader in the prevention of family violence and the violence against women movement.
“Our work with Today helped shift our visual identity to align with a clearer organisational voice—one that is approachable, truthful, empowering and inclusive. We’ve since seen increased traffic on our social media channels and website, and feel like the organisation finally has a ‘face’ that matches all the work we do.”
—LAUREN COUTTS, SENIOR COMMUNICATIONS ADVISOR, RESPECT VICTORIA
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