Respect Victoria

Respect Victoria are the dedicated organisation for the prevention of family violence and violence against women in Victoria. Their vision is a Victoria where everyone is safe, equal and respected.

We worked with Respect Victoria to refresh and evolve their brand to be more distinctive and hopeful, helping establish a clear and optimistic role in helping create a violence-free Victoria.

After an audit of the current brand, we ran workshops with communications experts at Respect Victoria where concepts were developed and iterated, with feedback used to refine a new visual identity.

Their new brand is supported everything they need to make impactful change: brand guidelines, key audience positioning, photography art direction, and a framework that captures key measures for ongoing evaluation of brand strength and digital presence.

Respect Victoria’s new brand positions them as a bold, independent, inclusive and transformative leader in the prevention of family violence and the violence against women movement.

“Our work with Today helped shift our visual identity to align with a clearer organisational voice—one that is approachable, truthful, empowering and inclusive. We’ve since seen increased traffic on our social media channels and website, and feel like the organisation finally has a ‘face’ that matches all the work we do.”
—LAUREN COUTTS, SENIOR COMMUNICATIONS ADVISOR, RESPECT VICTORIA