Smiling Mind

Smiling Mind are the brilliant team behind Australia’s #1 mindfulness app.

They've developed evidence-based preventative mental health strategies to help children and young people build the skills, habits and confidence to maintain positive mental health.

We collaborated with their team, young learners, educators and families to co-create Meemo’s Adventures: a playful new way for younger people to learn skills to take care of their own wellbeing.

With a multi-disciplinary team of designers, researchers and technologists we used ethnography-based discovery methods to understand how a new product might fit into children’s lives, and co-design to ensure we were creating a ‘sticky’ experience that they would come back to and enjoy learning from. We iterated design concepts with young learners and education experts to ensure the experience was not only fun and exciting, but that they were understanding concepts, learning about social and emotional skills, and taking that into the real world.

Meemo’s Adventures—as a portmanteau of ‘Me’ and ‘Emotions’—is a self-guided learning experience that sees young learners exploring fantastical worlds, collecting rewards as they progress, and checking in on how they’re going. The tablet-based game will be released as a Beta application in 2022, before app store release later in 2023 for iOS and Android devices.