Perspectives

Learn about Today's unique strategic design approach. We use creativity, ethical technology, and co-creation in complex settings to shape a more just future.

Strategic design

What is strategic design?

Strategic design is an integrated approach to understanding and exploring problems, finding new ways forward, and developing and testing solutions.

Strategic design image 1

Human-centred AI

Human-centred AI (HCAI) is an approach that intentionally places human needs, values, and well-being at the heart of how artificial intelligence systems are imagined, designed, built, and deployed. It ensures that technology serves people, not the other way around.

Human-centred AI image 1Human-centred AI image 2Human-centred AI image 3

Inclusive design

Our communities are wonderfully diverse, so it makes sense to design our strategies, products and services in a way that embraces our differences.

Inclusive design image 1

Human-centred technology

Technology at Today is thoughtful, ethical and delivered with human-centred design principles.

Human-centred technology image 1Human-centred technology image 2

Site footer

About Today

Today’s social and environmental challenges must be met with bolder ambition and urgent action. It’s time to think bigger, explore possibilities and work together to create just futures.

Acknowledgement of Country

We acknowledge the Traditional Owners of the lands on which we work. We pay our respects to Elders both past and present, and recognise and respect their abiding connection to this land, its waterways and community. ⁠First Nations Peoples have nurtured this land for more than 65,000 years and continue to do so today. Sovereignty was never ceded.

Today is a proudly inclusive organisation and an ally of LGBTQIA+ communities and the movement toward equality.

We're committed to access and inclusion. We want your experience here, with our work, and at our studio to be safe and welcoming. If you have any feedback for us or specific access requirements when visiting, please let us know.

© 2026