Landcare Victoria needed to use digital services to strengthen the Landcare community.
With a history going back 30 years, the Landcare name is part of the fabric of many regional towns. There are 60,000 Landcare members across Victoria, including many farmers with large private properties.
After winning a competitive tender to build out a new online presence for Landcare, it became clear they needed much more than a new website – they required a platform that not only improved communication, but strengthened the ability of people within the community to perform their jobs.
A membership of 60,000 requires a unique approach to community consultation. In order to create a solution that met the needs of such a large community, we utilised a number of research and co-design methods to map knowledge and insight, and to generate new ideas.
We travelled 1,163 kilometres, visiting 15 regional Victorian towns and involving 195 people in one-on-one interviews, stakeholder workshops, online surveys, prototype testing and design testing.
Partnering with stakeholders
We implemented two, key stakeholder activities: a community ‘champion’ group and a dedicated, on-site project room. The champion group featured representative members from the Landcare community, meeting weekly to make decisions and monitor community involvement.
The project room was a dedicated space where progress was shared constantly on the surrounding walls. This allowed the design team to collaborate with the champion group while the work was being done.
The online community continues to grow, actively encouraging collaboration between Landcare groups.